Latest Entries

Week 3 – Mini Product extensions & Consumers’ perceptions

Launched in 1959 by the British Motor Corporation, Mini is a renowned brand for producing quality small cars. After years of merging and breaking up with several of companies and right now BMW is the owner of the Mini brand. With the growing demand globally for being “green” and environmental issues we face today (according … Continue reading


Week 2 – The rise of advertising and Consumer psychology

Hello and welcome, you have just entered the blog produced by Kevin, one of your fellow consumer course mates. Since it is the 1st blog we enter, so instead of jumping right into the details of the world of consumer science, I think it is important to know some brief history of consumer psychology & … Continue reading